Our Mission
Through the promotion and distribution of Heart of Africa in the Irish retail market we endeavour to:
Maximise sales and distribution of African Products
Communicate the benefits of ‘Aid For Trade’ and add value in the country of origin
Communicate the story of how the Irish private sector have engaged meaningfully with counterparts in Africa to support overseas development
Heart of Africa is an initiative Traidlinks, a not-for-profit organisation working to promote enterprise in the developing world. To find out more visit www.traidlinks.ie
Traidlinks Mission:
We facilitate the engagement of the Irish business community in the development and delivery of commercial and socio-economic activities to promote enterprise and diminish poverty in the developing world.
Governance of Traidlinks - Traidlinks Board Members
