Our Origins

Heart of Africa is an initiative of Traidlinks, a not-for-organisation partnered with Irish businesses working to promote enterprise in the developing world.

Traidlinks has its origins in the Private Sector Forum of 2004, which explored how to build links between the Irish business community and Irish Aid, Department of Foreign Affairs, in developing countries.

On invitation from Irish Aid, a group of leading Irish business professionals went out to Uganda in January 2005 to explore possibilities to facilitate trade from Africa into Ireland. As a result of this trade mission, it was decided to create an African food brand based in Ireland, which could import food products to be sold in major Irish Supermarkets. This is the ‘Heart of Africa’ range of premium food products.

To find out more visit www.traidlinks.ie